YaData's SDR is a multi-dimensional clustering and ranking engine coupled with an intuitive,
business-oriented user interface. The SDR state-of-the-art algorithms combine statistical techniques for
segment discovery as well as revolutionary, unique IP for ranking segments according to their business
relevancy and actionability. With this unique approach the segmentation process becomes a business
process and is no longer a statistical exercise.
Integrating with the enterprise's data warehouse, YaData's SDR extracts meaningful and actionable
micro-segments, allowing marketers to navigate the results. Results are obtained without making any
assumptions, hypotheses or building statistical models. An integral learning system draws upon user
feedback to improve and fine-tune the output, adjusting segment ranking to better fit the user business
goals and agenda.