We are actively researching the digital advertisement opportunities created by the ever-increasing video and image audience, boosted by the proliferation of video/image sharing sites and social networks. Our approaches to video content analyses utilize the latest research in computer vision, speech recognition, machine learning, and Human Computer Interaction (HCI). We are also exploring the potential of using visual similarity for content analysis. A few related tools in this category are under development.
Video Hyperlink This interactive video tool provides more information about objects in a video when a user clicks on them. For example, as the video plays, the user can move the mouse over the product to see where more information is available. Then the user can click the summary information to go to a merchandize website for details. This tool exemplifies the use of interactivity for engaging online video audience, converting viewers to shoppers.